ACTIVITY

 

Reasons why libraries should be on social media

 

Images sourced from Facebook and Twitter respectively

1. Users are using social networking sites for a myriad of reasons, and other organisations and businesses already have a presence on the most popular social networking platforms. Libraries cannot afford to make their services unappealing to these users.

2. Most social networking platforms are free and simple to use, providing a cost effective and easy way to market library services to users and potential users.

3. Libraries are in the information business, and increasingly information is being communicated online, including on social media platforms. 

4. Users can provide a great deal of valuable feedback and suggestions for libraries to improve services, but may be reluctant or unable to approach staff in person. A social media presence would enable two way communication with library users. User feedback does need to be consistently and appropriately responded to though.