ACTIVITY

Essential knowledge, skills and attributes of an information professional in a Web 2.0 world 

Information professionals need to:

• be willing to adapt to change, do so at a rapid pace, and encourage any reticent colleagues to join the journey
• go where the users are, but only if it will be beneficial and desired by users
• seek collaboration and feedback from users 
• test new technologies and find ways to adapt them to meet an actual need; don't adopt them if they will be irrelevant or unhelpful
• accept that not all new technology applications will be successful; be willing to continually try, accept any subsequent failures and learn from them